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It's very important to have a rating of at least 4.9 and no no-sends within the last 6 months. Have you noticed how many indie developers create a website long before the public release of their app and offer to notify you when it becomes available? This is no coincidence. Having little to no traction on launch day can profoundly affect future engagement, especially if you are dependent on a third party distribution channel such as Apple’s App Store (that uses engagement as one of the parameters to determine which apps it suggests to users). Developers send out mailers on launch day to all those who signed up, in the hope to have a high volume of downloads on day one, and ideally in the first hour itself. FIFA 23 Coins

But whatever method you choose, you should strongly consider some form of paid promotion to supplement it (and accordingly budget for it in advance). Paid doesn’t necessarily mean print or online ads, it can also be sponsored reviews. The YouTube channel MacRumours often does sponsored reviews. They clearly title them as such and are generally neutral in their descriptions. This and other kinds of promotions get your product the attention it organically may not receive; and if done wisely can bright great ROI.FIFA 23 Coins